When Thomas De Clerck co-founded Cumul.io in 2016, he hoped their cloud platform would help non-technical workers manage data effectively. But when a competitor began offering a similar product for free, his team pivoted their business – and found great success!

On this episode of Lead with Excellence, Thomas Goubau talks to Thomas De Clerck about his experience transitioning Cumul.io into the customer analytics space, the importance of recognizing when an initial idea isn’t the right fit, and his insights into making the most of seed funding.