Volkswagen and BMW were bidding for Rolls-Royce and Bentley. VW had just "won" bought Rolls-Royce and Bentley from Vickers for $780m....oops!... all but the Flying Lady and Rolls-Royce Grille trademarks! BMW came in behind and bought those trademarks from R-R Aero (Jet engines) for $66m. So VW owned the name and BMW supplied engines....BMW had yet to be able to use the name...how did Rolls-Royce build an order bank of new Phantoms for production? George Walish, General Manager of R-R North America tells the shocking story! (includes secret warehouses and mock up cars) 

Also in this episode, George's interest in cars and the business through a neighbor in Penn who managed a Cadillac dealership, his (doing) time at Chrysler, his step off the path with IBM- George as a senior executive at BMW on the intro of Infiniti and Lexus into the USA and the underestimation of them, the creation of the ad tagline THE ULTIMATE DRIVING MACHINE, the (non) brand awareness of BMW In USA, his getting tapped to head up Rolls-Royce...