This episode of the GENeration eXecutive podcast features Roma McCaig, former Chief Public Affairs and Impact Officer at REI and current Principal, PRPSFL Group and Board Member of B Lab.  Roma discusses her multi-stage career spanning communications, operations, sustainability, and corporate responsibility. Roma shares how pivotal moments - from early layoffs to values-driven leadership - shaped her approach to change, purpose, and impact. She reflects on Gen X adaptability, leading across generations, and why she’s always prioritized experiences over climbing a traditional career ladder. Tune in for insights on navigating change, building meaningful careers, and harnessing business as a force for good.