Relevant links for this episode:

• The source article on the Vaucher Analytics website
• Ron Dennis YouTube interview
• Forever Forward: The Inside Story of McLaren Formula 1, Ben Hunt
• The Formula: How Rogues, Geniuses and Speed Freaks Reengineered F1 Into the World's Fast-Growing Sport, Joshua Robinson & Jonathan Clegg

In this episode, I explore why Ron Dennis was more than just a team principal; he was Formula 1’s original commercial visionary. 

Topics covered include: 

• How Dennis turned McLaren into a sponsor magnet long before F1 was a global brand
• Why the McLaren Technology Centre was motorsport’s Apple Park, beating Steve Jobs!
• What “The Book of Sponsorship” was, and how it still shapes F1 liveries today
• Why discipline, precision, and even sterile pit lanes were all part of a bigger plan
• How his legacy lives on in modern F1 team branding, operations, and hospitality

If you care about the business of motorsport, this is essential listening.

Contact the show: [email protected]

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To contact Return On Racing, please send an email to [email protected]