Ron Ploof is a content marketer who has been interested in social media since 2005 when he started his podcast called Griddlecakes Radio: The Lost Art of Audio Storytelling. Over the years, he’s started his own agency and even headed up social media for Epson America. While he didn’t start his podcast to get into the social media industry per se, he did see the value in his ability to utilize social media to publish and distribute content via audio formats. Ron recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “Your social media and storytelling success] will all come from empathy.” Ron discusses tips for using storytelling as a social media connector: 1.Create great content by developing a great story. 2.The B2B space is a story in and of itself. . 3.Even ‘inactive’ products can tell a story. 4.Look at your product through your customers’ eyes. 5.Content generators need to be more active with their customers.