Purpose has become the corporate word of the decade, yet in many organizations it behaves more like a slogan than a strategy. In this Leadership NOW conversation, I sit down with Ron Tite, author of "The Purpose of Purpose," to explore what changes when leaders treat purpose as a true engine of growth rather than a glossy story for the website.

We dig into the tension between what organizations claim to stand for and what people actually experience, the danger of turning purpose into a marketing side project, and the discipline required to align actions with beliefs over time.

Ron and I talk about the link between purpose and performance, why employees and customers both use it as a trust barometer, and how leaders can close the gap between the PowerPoint version of purpose and the lived reality inside the firm.

If you are wrestling with culture, growth, and credibility in your own leadership, this episode offers a candid, practical lens on what purpose can be when you take it seriously.

More information about Ron Tite: https://rontite.com/books

More information about Dan Pontefract: https://www.danpontefract.com/