In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. 

Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.

We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. 

Other topics covered in this episode

• Cold outreach tactics for big retail 
• How to pitch Walmart
• Packaging changes for big retail
• Rebate programs to drive in-store sales and protect online sales
• Cannibalization of sales from retail partners

Key Takeaways

• Differentiation is critical to find an entry point in a crowded category
• Facebook is now a discovery channel
• Going into retail can help you bring down blended CAC
• Licensing deals can bring much-needed credibility to startup brands

Please let us know your thoughts about the episode!

Where to find Ronak Shah:

Linkedin: https://www.linkedin.com/in/ronak06/

Twitter: https://twitter.com/obviceo

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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