FT Big Read

Ronaldo: Juventus bets big on the Portuguese striker

09.18.2018 - By Financial TimesPlay

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The Italian football club will pay some €340m over four seasons for Cristiano Ronaldo, gambling that he will lure fans and deals with sponsors and kitmakers, says Murad Ahmed. But it is a risky strategy. Can it pay off? Hosted on Acast. See acast.com/privacy for more information.

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