Remember when you were growing up, and someone was teaching you how to do something. Or maybe you were being trained to do a particular task at work, and you were having a difficult time. The person who was teaching you may get a little frustrated, and in an annoying voice, they would say, “This is not rocket science!” Well, the authors of the book, No Man Left Behind confirmed that ministering to men is “Rocket Science.”  Well, in this episode, Ron Read joins Mike to discuss if ministering to men is "rocket science" and how we can understand how to produce a vibrant and effective ministry to men.