This week on The CMO Show, hosts Mark and JV are joined by dynamic duo Ronni Kahn, CEO and founder of OzHarvest, and Vince Frost, CEO and founder of the Frost* Collective.

Recounting the rise of OzHarvest as Australia's first food rescue organisation, Kahn delves into the details of her social entrepreneurialism, demonstrating the power of meaningful storytelling and the importance of design in brand reinvention – the latter leading to the business "marriage" of Kahn and Frost that's lasted four years and is still going strong.

"The turning point for OzHarvest was having Vince help us with our brand, look, collateral, and design because it took us stratospherically from where we were to where we are today," Kahn said.

With 25 years experience and a wealth of expertise in design thinking, Frost understands the power behind his art form.

"Design has so much power today and people recognise that power more than ever before," he said. "It's all about ideas. OzHarvest is an idea. How strong is that idea? The idea is phenomenally strong. I think that's the key thing. It's working out what's... what's the unique point of difference."