In this episode, Jonathon explains how he has been able to be profitable with Opcity leads as a newer real estate agent. Rookie agents get the lower price point leads, and when you combine that with the hefty referral fee charged, it can be difficult to make a profit. Jonathon took a business owner approach, decided what his time was worth, and developed a system to work these leads and generate referrals in the process. 

About Jonathon: I am a people person, my wife often teases me for talking to strangers on park benches or any other location I pause at for more than three seconds. I was born in New York and relocated to Fairhope in the 90’s. I graduated from Fairhope High “GO PIRATES!” and moved away from Fairhope to pursue higher education then moved back home when my son was born in ‘02. My goal in real estate is to help people find their perfect home for the next chapter of their lives. I have a diverse background with a variety of sales and management positions that led me into real estate investing were I fell in love with the hunt for the perfect home by looking at not just what a house is but by seeing its potential.