Even though it's a brand that's being phased out thanks to Project 62, Ben and Joey talk about the importance of Target's Room Essentials line in their lives. Plus: is an air purifier a symbol of your social status? Survey says YES.In addition to Room Essentials, Goodfellows talks about the Weekly Ad covering March 3 - 9 and give copywriters credit where credit is due (looking at you, Neat Fleet!).

Episode 4: Room Essentials

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Goodfellows is back, this week we're celebrating our tenth episode by diving into the Goodfellows mailbag and talkin' Target. That means celebrity lines we'd like to see in store (i.e. Joey explains the Property Brothers franchise) and Ben details the return policy of Target's Cat & Jack line of kids clothes. Plus, a brief foray into the rather lackluser Weekly Ad for May 12 - 18.

Episode 10: Mailbag Celebration

This week on Goodfellows, the age-old question: deodorant or antiperspirant?! Birthday boy Ben and Joey discuss the selection of toiletries at Target, from toothpaste and deodorant to travel-sized carrying cases and shampoo. Plus, the guys gush over these Up&Up oil-absorbing sheets.Also, there's a story about that time Ben's kid used Joey's toothbrush to clean a slide in the backyard and one time when Joey had to share Ben's deodorant because he got stinky at San Diego Comic-Con.Finally, the Weekly Ad for April 14 - 20—and the Spring Style Catalog—which reveals, at long last, it's actually Easter! Surprise!

Episode 9: Toiletries

Goodfellows is back to talk about one of the greatest gifts of Target: the Cafe! Joey and Ben discuss the pros and cons of Target's food options, how it helps to make shopping tolerable for kids, and the must-have menu items at can't-beat-it prices. They also answer the age-old question: what Costco menu item do you wish was at Target Cafe?Plus: the Weekly Ad for April 7 - 13, in which Easter is still coming? We guess? Also, when is Easter? And is the Easter Bunny scary? Survey says yes.

Episode 8: Target Cafe

This week's episode of Goodfellows is ripped straight from the headlines! The topic of discussion this time around is clothing brand Mossimo, designer Mossimo Giannulli's beachwear-turned-Target line of fashion. With Giannulli in the headlines thanks to the college admission scandal he was involved with (ironically, he himself dropped out of USC) we figured, if not now, when?!After all, what better time to trace the man's legacy from creating a business in his garage to going public and ultimately becoming a Target staple? That being said, it's important to note that Target has publicly distanced themselves from the designer in the wake of the news.We also take a look at the Weekly Ad of March 24 - 30, which has got some good Room Essentials deals and... even cheaper Easter candy?!

Episode 7: Mossimo

This week, Joey and Ben dive into probably their most frequented section of any Target, the toy department. From childhood through the present, they go through their history with these all-important, prestigious aisles, how their relationship with toys have changed over the years (and in Ben's case, four kids later), and also ask the question: are toys meant to be opened? (Joey says, "Hard no.")Plus, they go over the Weekly Ad for March 17 - 23, tackle follow-up comments from listeners on some of last week's discussion topics, and enjoy lots of March Madness basketball puns from the sport-heads that write Target's ad copy.

Episode 4: Room Essentials

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