“Imagination is more important than knowledge." Einstein famously said. Why? Because our knowledge is known. Its safe. Its what is. What we don't yet know is on the other side of knowledge. And imagination is the bridge between the two. Imagination can get us to what we don't yet know. By opening our minds, we become curious. And once we are curious, we begin searching. And soon we are on the other side - with new skills, new knowledge and closer to our purpose.