The college application process is a multi-billion dollar industry that profits from fear, uncertainty and doubt. But there are ways to take back control of the process, or at the very least take the anxiety and stress out of it.

Our guest today is Tracy Schaffzin,  a guidance counselor at The Clinton School in New York City. We’ll discuss ways to determine if college is even right for your child and if so, how to navigate the sometimes oversized feelings that go with finding the right fit.

We’ll offer techniques for dealing with your child’s feelings about the process, from calming the overachiever to motivating the apathetic teenager. You’ll hear about effective search strategies that keep your kid’s self-worth intact and avoid falling into the trap of wanting to only go to high profile “name” schools.