What does it take to bring a brand-new building product to market and actually make it stick? In this episode, veteran market developer Taron Young shares insights from 20+ years in the construction and building materials industry. From code compliance to product education, distribution channels to holding spec, Taron breaks down what it really takes to go from unknown to industry standard.

This one’s for builders, specifiers, product manufacturers—and anyone trying to launch something new in an old-school industry.

Timecodes:

00:00 – Intro to Rooted in Innovation and guest Taron Young
01:45 – Taron’s background and current role in building materials
03:00 – Why most product launches fail: market research mistakes
06:15 – Finding early adopters and incentivizing them the right way
08:45 – The role of distribution and channel development
10:00 – Tariffs, pricing strategy, and maintaining integrity
16:25 – Understanding and influencing specifiers and builders
21:45 – Holding the spec: how to protect your product from being swapped
25:05 – What true market development looks like (vs. sales)
27:00 – Why you need trust and long-term relationships in this business
30:00 – How technology has changed sales—but not relationships
34:45 – Advice for launching new products: don’t skip the research
38:30 – Final thoughts: check your ego, listen, and partner well

Resources:

Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
Connect with Jim Mancini on LinkedIn
Connect with Taron Young on LinkedIn
Connect with Dionisio Roman III on LinkedIn

In this episode of Rooted in Innovation, we sit down with Steve Parker, a seasoned civil engineer with decades of experience in property development and infrastructure. Steve takes us through the unseen yet essential role civil engineers play in making our homes and communities function smoothly. From navigating permits and stormwater regulations to understanding surveying, land development, and cost factors, Steve provides valuable insights into how homeowners, contractors, and municipalities work together to create sustainable and functional spaces. Whether you're planning a home addition, a new pool, or large-scale land development, this conversation will shed light on the often-overlooked world of civil engineering.

Timecodes:
00:00 - Intro to Rooted in Innovation
00:27 - Welcome & Guest Introduction: Steve Parker
01:25 - What is Civil Engineering & Why It Matters
02:24 - How Civil Engineers Support Homeowners & Contractors
04:30 - Permits: The Necessary Evil of Construction
06:10 - The Growing Costs of Stormwater Management
08:24 - Understanding Impervious Coverage & Drainage Issues
12:57 - Why Regulations Are Getting Stricter
14:25 - Sponsor Break: Tree Staple – The Smarter Way to Plant Trees
15:19 - The Importance of Property Surveys in Development
17:34 - Topographical Surveys: What They Are & Why They Matter
20:40 - Advancements in Mapping & Civil Engineering Technology
22:24 - Merging Generations in Engineering & New Innovations
24:36 - Finding the Next Generation of Civil Engineers
26:26 - The Complexity of Mineral Rights & Land Ownership
29:26 - The Challenges of Multi-Generational Businesses
30:35 - What Steve Finds Most Rewarding in His Work
34:38 - Project Timelines: Why Homeowners Should Plan Ahead
35:02 - Steve’s Advice for Homeowners Considering a Project
37:54 - Engineering Differences Across States
39:45 - Final Thoughts & Key Takeaways
41:24 - Closing Remarks & Where to Find Parker Engineering

Resources:
Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
Connect with Jim Mancini on LinkedIn

In this episode of Rooted in Innovation, hosted by Dionisio Roman and Mike Nusser, and sponsored by Tree Staple, we dive into the growing challenge of invasive species with environmental expert Liane DeRosa. Liane discusses the impact invasive plants and animals have on ecosystems, from habitat destruction to biodiversity loss. She shares practical strategies for combating invasive species, the importance of planting native species, and inspiring success stories of ecosystem restoration. Whether you’re a property owner, gardener, or environmental enthusiast, this episode equips you with actionable insights to protect and restore our natural world.

Timecodes:
0:00 – Introduction to Rooted in Innovation
0:28 – Meet Leanne DeRosa: Advocate for biodiversity and environmental protection
1:01 – Defining invasive species and their threats
2:31 – Impact of invasive species on habitats and biodiversity
3:32 – Monocultures, habitat loss, and new diseases caused by invasives
5:26 – Regional examples: Florida vs. Northeast invasive species
8:31 – Challenges with Brazilian pepper trees, knotweed, and bamboo
12:01 – Historical context: How invasive species arrived in the U.S.
15:01 – Tips for identifying and planting native species
17:01 – Success stories: Ecosystem restoration after invasive removal
20:31 – Herbicide use: Pros, cons, and alternatives
24:31 – Practical advice for homeowners: Sustainable landscaping
27:01 – Companion planting and indigenous knowledge in conservation
35:01 – Closing thoughts: How you can protect biodiversity
36:42 – Outro: Subscribe and stay rooted in innovation

Resources:
Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
Connect with Jim Mancini on LinkedIn
Connect with Liane DeRosa on LinkedIn

In this episode of Rooted in Innovation, host Mike Nusser and co-host Dionisio Roman sit down with Andrew Harrell, a leader in digital technology and landscape design, associated with the East Group, NC State University, and Sun Catcher Greenhouses. Andrew dives into the transformative role of technology in landscape architecture, sharing insights on sustainable greenhouse design, digital tools, and the intersection of data and nature. Tune in to explore the innovative ways technology is reshaping the landscapes we love.

Timecodes:
00:00 - Introduction to the Hosts and Guest Speaker Andrew Harrell
01:12 - Andrew’s Background and Interest in Landscape Architecture
02:08 - The Role of Digital Technology in Landscape Design
03:40 - Integrating Engineering and Design Through Technology
05:15 - Defining Parametric Design in Landscape Architecture
06:26 - Data-Driven Design Trends in the AEC Industry
08:01 - Impact of GIS and 3D Modeling in Current Projects
10:10 - Balancing Cost and Accessibility of Technology
12:09 - Influences from Family and Gardening on Career Choice
15:09 - Teaching Technology at NC State
17:51 - Advice for Professionals Adapting to New Technologies
21:07 - Setting Standards and Maintaining Industry Communication
22:28 - Passive Solar Greenhouses: A Sustainable Approach
25:12 - Different Sizes and Applications for Passive Solar Greenhouses
29:07 - The Importance of Technology and Sustainability in Landscape Architecture
31:07 - Academic Pathways in Landscape Architecture
33:10 - Closing Thoughts and Contact Information

Resources:
Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
Connect with Jim Mancini on LinkedIn
Connect with Andrew Harrell on LinkedIn

In this episode of Rooted in Innovation, our hosts continue the conversation with Perry Russo, the owner of All County Irrigation. Perry shares his extensive experience and knowledge about modern irrigation systems, highlighting the technical aspects of spray heads, drip irrigation, and rotary heads. The conversation takes a look at the latest innovations in the irrigation industry, including Wi-Fi controllers and wireless solenoids, and addresses common challenges contractors and homeowners face in maintaining efficient irrigation systems. Perry provides insights on how irrigation systems are integral to maintaining landscape investments, offering practical tips and wisdom to both contractors and homeowners alike.

Timecodes:
00:00 – Introduction
00:27 – Working with Reliable Irrigation Experts
01:38 – Choosing the Right Landscapers
02:24 – The Difference Between Spray Heads, Rotary Heads, and Drip Irrigation
05:30 – Working with New Contractors
06:13 – Adapting to New Irrigation Technologies
09:13 – Wi-Fi Controllers and Remote System Management
10:03 – Dealing with Customer Complaints
11:21 – Homeowners Adjusting Irrigation Settings
13:25 – The Importance of Proper Water Source and Backflow Preventers
14:50 – Water Usage Analysis and Client Education
16:17 – Favorite Irrigation Projects
17:25 – Advice for Homeowners
19:12 – Outro

Resources:

Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com

Connect with Jim Mancini on LinkedIn

Connect with Perry Russo on LinkedIn

In this episode of Rooted in Innovation, our hosts sit down with Perry Russo, the owner of All County Irrigation. Perry shares his journey from college student to irrigation expert, providing insights into the technical challenges and innovations in the field. Learn how Perry’s hands-on approach and passion for design have set his company apart, and discover the latest advancements in irrigation technology that are shaping the future of landscaping.

Timecodes:
00:00 - Introduction
00:27 - Perry Russo's Journey
01:50 - Why Irrigation?
03:01 - What Sets All County Irrigation Apart
04:14 - The Purpose of Irrigation Systems
05:15 - Innovations in Irrigation Technology
07:15 - Digital Challenges and Maintenance
09:13 - Design Considerations for Landscape Architects
10:52 - Working with Landscape Architects
12:28 - Water Source and Irrigation Needs
14:27 - Dealing with Hard Water
17:18 - Sponsorship Segment
19:01 - Balancing Budget and Quality

Resources:

Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com

Connect with Jim Mancini on LinkedIn

Connect with Perry Russo on LinkedIn

In this episode of "Rooted in Innovation," host Mike Nusser discusses the world of vegetable gardening and climate change with special guest Lorraine Mancini, a seasoned horticulturist and expert in vegetable gardening. Joined by co-hosts Jim Mancini and Dionisio Roman, Lorraine shares her Italian immigrant roots and how a small family garden growing up ignited a passion that motivated her to become a top-class vegetable gardener. She offers valuable insights on innovative gardening techniques such as companion planting, regenerative farming, and hydroponics. Lorraine also discusses practical ways to deal with pests and diseases, the impact of climate change on gardening, and common mistakes that new gardeners should avoid. Whether you're a seasoned gardener or just starting, this episode is packed with practical advice to help you succeed in your gardening endeavors.

Timecodes:

00:03 - Introduction and Welcoming Lorraine Mancini
01:07 - Lorraine’s Background and Journey into Gardening
09:24 - Innovative Gardening Techniques: Companion Planting and More
17:35 - Dealing with Pests and Diseases Naturally
25:26 - Common Gardening Mistakes and How to Avoid Them
32:15 - Impact of Changing Climate on Gardening
37:30 - Lorraine’s Personal Experiences with Climate Shifts
42:16 - Practical Tips for New Gardeners
47:37 - Sponsor Segment: Tree Staple
49:19 - Improving Tomato Yields: Tips and Tricks
54:11 - Fun Anecdotes and Closing Remarks

Resources:
Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com

Connect with Jim Mancini on Linkedin

Join us for a thought-provoking discussion that uncovers the ebbs and flows of industry shifts, marketing strategies, and the essence of genuine connections in business. From the subtle nuances of spec writing to the evolving role of digital tools, explore a tapestry of insights woven with personal anecdotes and practical wisdom. Whether you're a seasoned entrepreneur or a curious listener, this episode offers an engaging glimpse into the dynamic world of modern business.

Timecodes:

Engaging Insights and Industry Trends (00:00 - 19:59)
Sales Strategies and Marketing Insights (20:00 - 23:59)
Navigating Challenges and Seizing Opportunities (24:00 - 29:59)
Spec Writing Dynamics and Industry Challenges (30:00 - 33:59)
Privacy Concerns and Technological Impact (34:00 - 35:59)
Brian’s Personal Passions: Cycling and Painting (36:00 - 39:59)
Anecdotes and Entertaining Experiences (40:00 - 43:06)

Resources:

Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com
Connect with Jim Mancini on Linkedin
Connect with Brian Miller on LinkedIn

In this episode our hosts dig into the pivotal role of relationships in business, offering firsthand experiences and practical advice for building trust and collaboration with clients and partners. From weathering economic storms to fostering resilience and strategic foresight, you will gain valuable insights into navigating the challenges of entrepreneurship. Through candid discussions and expert advice, this episode offers a roadmap for aspiring landscape entrepreneurs and seasoned business owners alike, emphasizing the significance of integrity, hard work, and continuous learning in the journey towards entrepreneurial excellence.

Timecodes:
(00:00 - 01:50) Introduction and Setting the Stage
(19:31 - 22:39) The Importance of Relationships in Business
(22:57 - 25:02) Core Principles of Relationship Building
(25:30 - 31:48) Navigating Through Economic Downturns
(33:47 - 38:18) Key Principles for Business Success
(38:19 - 40:02) Conclusion

Join guest-host Stephen Rosenthal in this insightful episode as he sits down with the Tree Staple team - Jim Mancini, Mike Nusser, and Dionisio Roman. Discover the revolutionary landscaping product shaping the industry. Explore Tree Staple’s journey from inception to its rise as an emerging industry leader. Delve into discussions about team collaboration, marketing strategies, and faith’s role in defining the company’s mission. Examine Tree Staple’s industry impact and future prospects for valuable insights. This episode is a treasure trove of inspiration and lessons on entrepreneurship and industry disruption, whether you’re a seasoned entrepreneur or simply intrigued by innovative ventures.

Timecodes and Section Chapters:
(00:00 - 05:12) Introductions and Backgrounds
(05:13 - 12:57) Inception of Tree Staple
(12:58 - 20:34) Team Collaboration and Business Perspectives
(20:35 - 29:09) Marketing Strategies and Product Development
(29:10 - 35:46) Faith and Mission-Driven Business
(35:47 - 42:26) Impact on the Landscaping Industry and Future Outlook

Resources:
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