In this episode of the Rooted in Seed podcast, Shannon Kubik interviews her husband, Trent Kubik, about his journey in the seed industry. Trent shares his early influences growing up on a family farm in South Dakota, his career path from internships to becoming a district sales manager, and eventually owning his own seed dealership, Elevate Agronomics. The conversation delves into the importance of local dealers, the challenges of seed pricing, the future of crop diversity, and the impact of technology on farming practices. Trent also reflects on the mentors who shaped his career and shares his thoughts on the evolving landscape of the seed industry.

KEY TAKEAWAYS

• Trent's passion for agriculture began in childhood on a family farm.
• The importance of local dealers in the seed industry.
• Transitioning from a corporate role to owning a seed dealership.
• The impact of technology on farming practices and seed sales.
• The significance of crop diversity in farming.
• Challenges faced in the seed pricing model.
• The role of mentorship in shaping a career in agriculture.
• The evolution of farming practices over the years.
• The importance of understanding local farming needs.
• The future of the seed industry hinges on market demands.