We crack open the official beverage of the Soil Sisters podcast with Aaron Owens, a longtime goat and cattle rancher, innovator in the Texas hemp industry and the creator of Tejas Tonic. We discuss Aaron’s West Texas roots and the challenges and opportunities in the Texas hemp market. Aaron details his journey from cowboying and ranching in West Texas to farming and building a hemp-derived beverage business. The conversation covers the importance of genetics in agriculture, a little Cannabis Consumer 101 education, the complexities of the hemp and cannabis markets, and the legislative landscape affecting hemp farmers and businesses in Texas. Aaron underscores the necessity of banning synthetic cannabinoids while promoting plant-derived THC for the sustainability of local farmers and the hemp industry in Texas.

Buy Tejas Tonic and support a TX farm that's vertically integrated into TX-made products. Enjoy 15% off Tejas Tonic w/ code: SISTERS

Find and Connect with the new @drinktejastonic on Instagram.

TIME STAMPS:

00:00 Welcome to Soil Sisters Podcast

00:34 Meet Aaron Owens, founder of Tejas Tonic and Tejas Hemp

03:01 West Texas Beginnings

05:17 Ranching and Cowboying Adventures

11:00 The Business of Livestock

19:57 Transition to Tejas Tonic

26:29 Challenges in the Hemp Industry

37:27 Innovations in CBD Beverages

40:48 Understanding Cannabis Nuances

41:14 Cannabinoids and Terpenes Explained

43:45 Consumption Methods: Smoking vs. Edibles vs. Drinks

46:25 Legal Aspects of Hemp and THC Products in Texas

53:45 Hemp as a Sustainable Agricultural Resource

55:42 Challenges and Opportunities in Hemp Farming

59:14 The Future of Hemp Legislation in Texas - Get Involved!

01:11:38 Marketing and Distribution of Hemp Products

01:16:42 Where to get Tejas Tonic, Gummies, and Swag

✨ Tejas Tonic - The official beverage of the TX Soil Sisters ✨

Serving up creative spirits for creative spirits. The hemp for this blissful bevvy is organically farmed in the Texas Hill Country. Enjoy 15% off Tejas Tonic w/ code: SISTERS. | Socialize with @drinktejastonic on IG.

⚡️ B&P Electric - The Soil Sisters Podcast is powered by B&P Electric ⚡️

Whether you’re building, remodeling, installing low-voltage landscape lighting, or in need of an inspection. B&P is your central Texas electrical contractor. | Socialize with @b_pelectric on IG

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Website: txsoilsisters.co