What does it look like to build a creative business that’s as committed to community as it is to craft?

In this episode of Rooted Resilience, designer, multidisciplinary artist, and Small Victories owner Isa Wang (he/him) takes us inside the evolving world of his Northampton, MA–based shop and studio. From plantable seed cards to enamel pronoun badges, Isa’s work blends illustration, environmental stewardship, and LGBTQ+ advocacy into products that inspire connection and care.

Isa shares the winding path from his first mock storefront in art school to a thriving creative hub at Thornes Marketplace—and the conscious choice to merge all sides of his identity and business into one unapologetically queer brand. Along the way, he opens up about what it means to support other makers, navigate corporate partnerships, and create immersive retail experiences that feel like small but meaningful acts of joy.

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