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In this episode, Ruth sits down with industry icon Antoinette Beenders, Senior VP of Global Professional Artistry for Aveda, whose remarkable journey took her from a small salon in Holland to becoming one of the most decorated artists in the industry with 27 awards. Beenders shares candid insights about her early years in London, her creative evolution, and how she successfully transitioned from behind the chair to leading Aveda's global artistic vision.
 By Ruth Roche
By Ruth RocheIn this episode, Ruth sits down with industry icon Antoinette Beenders, Senior VP of Global Professional Artistry for Aveda, whose remarkable journey took her from a small salon in Holland to becoming one of the most decorated artists in the industry with 27 awards. Beenders shares candid insights about her early years in London, her creative evolution, and how she successfully transitioned from behind the chair to leading Aveda's global artistic vision.