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This week's episode:

In the heart of South London, a bustling barbershop served as the birthplace for Aaron Wallace, the pioneering grooming brand dedicated to black men. Co-founders Aaron Wallace and Lina Barker share how everyday barbershop conversations about hair woes and aspirations inspired the creation of their acclaimed brand, now gracing the shelves of major retailers like Sainsbury's and Superdrug in the UK and Saks Fifth Avenue in the US. 

In the conversation, we discuss: 

• How barbershop dialogues helped the founders uncover a real need in the men’s grooming space 
• The journey of turning a gap in the market into an opportunity for inclusive innovation 
• Aaron Wallace’s global aspirations and how the brand broke into the US market

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About Aaron Wallace and Lina Barker:

Aaron Wallace is a South London entrepreneur who opened his barbershop, Shear and Shine, in 2014. Following the success of the shop, he went on to launch his eponymous grooming brand, earning accolades from Forbes, AskMen and more as an industry innovator. 

Entrepreneur Lina Barker transitioned from organising events at the Houses of Parliament to co-founding the Aaron Wallace male grooming brand. Passionate about marketing and brand building, her work with Aaron Wallace has earned recognition from Forbes and Business Insider.

Learn more about the brand Aaron Wallace: www.byaaronwallace.com

Follow the brand Aaron Wallace on Instagram: @byaaronwallace.com

Follow Aaron Wallace on Instagram: @aaronmwallace

Follow Lina Barker on Instagram: @linasbarker

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