<p>Tae's journey started when had meetings in coffee shops for his new business. Now, he runs one of the most recognized coffee roasters in Thailand. We talk to Tae about making the decision to roast and sell Thai coffee, finding support in your network, and a pay-what-you-want-for-coffee experiment.</p>

Tae's journey started when had meetings in coffee shops for his new business. Now, he runs one of the most recognized coffee roasters in Thailand. We talk to Tae about making the decision to roast and sell Thai coffee, finding support in your network, and a pay-what-you-want-for-coffee experiment.

Rooting your Mission in your Origin with Varatt "Tae" Vichit-Vadakan/Roots BKK

Jungle Coffee Coalition explores and celebrates the coffee scene in Southeast Asia. Join Carmel Laurino, Fuadi Pitsuwan, and Will Frith as they talk to other coffee fans and professionals about what makes a great cup, how they started on their journey, and what they learned along the way. Sponsored by Mali.

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Rooting your Mission in your Origin with Varatt "Tae" Vichit-Vadakan/Roots BKK

Rooting your Mission in your Origin with Varatt "Tae" Vichit-Vadakan/Roots BKK