Join Bref on the Aesthetics Growth Podcast as he sits down with industry innovator Paul Herchman—founder of various MedSpa companies. Paul shares raw behind-the-scenes moments of turning ideas into scalable businesses, the hard lessons learned, and how he’s shaping the future of cash-based medical aesthetics. From integrating physician partnerships to exclusive territory models, this episode dives deep into the timing, strategy, and grit behind his success. Whether you’re a clinic owner, health‑tech founder, or growth‑minded professional—this is a masterclass in purposeful innovation.

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➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast