BIO: Nour Najem is a serial social entrepreneur. She believes design’s true purpose is to draw change and out of the box solutions. Through her eponymous label, she has consulted and partnered up with Caritas, L’Artisan du Liban, Phenomenal Women, as well as other vulnerable communities. In 2013, she founded Kenzah in parallel to her brand, to preserve, develop and transmit traditional craftsmanship, and more recently Lebanon Needs, to provide vulnerable populations with essential survival requirements. She believes design plays an integral part in activating social-led change for the country.