Sam Talks Technology

Rory Sutherland talks about his new book Alchemy: The Surprising Power of Ideas That Don't Make Sense


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Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book, he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
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Sam Talks TechnologyBy Sam Sethi