In this episode of The Sheff Diamante Podcast, Sheff the Jeweler sits down with Rose Machado, daughter of pro surfing legend Rob Machado, to talk legacy, lifestyle, and the art of expression.

From shaping waves to shaping fashion, Rose shares her story—growing up in the surf world, launching her Reef footwear collaboration, and stepping into her own spotlight. The duo dives deep into creative culture: from custom grills to brand partnerships, surf-skate influence, and how family roots shape artistic expression.

Tap in for stories about:

Designing for Reef and navigating the fashion-surf crossover
The custom grill connection and creative collabs with Sheff
Jonah Hill, divine moments, modeling, and what’s next for Rose

📲 Subscribe for more episodes diving into culture, creativity, and custom jewelry:
👉 YouTube.com/@SheffDiamante

Interested in Sponsorships and Brand Collaborations?
📥 Email → [email protected]

💎 Interested in Custom Jewelry?
Connect with Sheff directly for one-of-one pieces that tell your story:
📩 DM on Instagram → https://www.instagram.com/sheffthejeweler/
🌐 Visit → SheffDiamante.com

🔥 FOLLOW SHEFF FOR MORE:
IG → https://www.instagram.com/sheffthejeweler/
IG → https://www.instagram.com/sheffdiamante/

🔥 FOLLOW ROSE:
IG → https://www.instagram.com/roseeemachado/
Footwear Collection → https://www.reef.com/pages/reef-x-rose

Timestamps
00:00 – Intro & Guest Welcome
01:08 – The Grill Connection
02:51 – Rose’s Reef Collaboration
04:32 – Rob Machado’s Surf Legacy
06:35 – Designing Footwear & Brand Insight
07:57 – Surf + Skate Culture Deep Dive
17:58 – Jonah Hill + Surf Stories
21:55 – A Divine Encounter
22:17 – Wipeouts & Resilience
22:37 – Fiji Adventures
25:57 – Building the Machado Legacy
32:05 – Modeling, Content & Collabs
35:38 – Creative Expansion Plans
39:56 – Final Reflections