James Evelegh talks to Rosie Nixon, editor-in-chief of HELLO! Magazine, about: 

• her new book 'Be kind' ("my lockdown baby")
• why HELLO! wears its kindness as a "badge of honour"
• why she has no hesitation in blocking toxic online comments; "they don't have a place in our world"
• how HELLO! responded to Covid, when glossy photo-shoots were harder to come by
• making royal coverage their USP
• why HELLO! is a multi-platform brand, but "print still sets the tone"
• making HELLO! a 24/7 brand and engaging with younger readers through Tik Tok et al
• why depth and exclusivity are what separates their content from the huge volumes of celebrity content available online
• why the office environment is still important ("as a journalist, you need to be seeing other people")
• why the future of publishing must be underpinned by a deep understanding of audience needs and... being agile
• and much more...

(This interview was recorded on 30th November.)

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