Welcome back to another episode of the Bord Bia Brand Forum Podcast - In this installment, we had the pleasure of speaking with Ross Farquhar, Marketing Director at Little Moons mochi ice cream. Little Moons is a business on a mission to become the world's number one mochi brand. Ross shares his knowledge and experience on scaling brands. 

He outlines his view on long terms versus short term brand investment, brand building in international markets, selecting distribution partners, the benefits of adopting a category management mindset. He advises on lighting ‘little fires’ - creating a balanced portfolio of marketing initiatives to create consumer connections.