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Ross Hickton on leading SAIF and honouring a 4th-generation legacy
Matt sits down with Ross Hickton, Managing Director, 4th-generation Funeral Director, and National President of SAIF 2025/26.
They discuss the evolution of independent funeral care, what it means to lead a family business through generations, and Ross’s vision for the future of the funeral profession.
From personal reflections to industry-wide challenges, this conversation offers a rare and insightful look at tradition, innovation, and leadership within one of the UK’s most compassionate sectors.
Facebook: Ross Hickton
LinkedIn: Ross W Hickton
Website: Hickton Family Funeral Directors | Across The West Midlands
Before You Go Instagram
Westerleigh Group website
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By Westerleigh GroupMatt sits down with Ross Hickton, Managing Director, 4th-generation Funeral Director, and National President of SAIF 2025/26.
They discuss the evolution of independent funeral care, what it means to lead a family business through generations, and Ross’s vision for the future of the funeral profession.
From personal reflections to industry-wide challenges, this conversation offers a rare and insightful look at tradition, innovation, and leadership within one of the UK’s most compassionate sectors.
Facebook: Ross Hickton
LinkedIn: Ross W Hickton
Website: Hickton Family Funeral Directors | Across The West Midlands
Before You Go Instagram
Westerleigh Group website