In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.

🎯 What you’ll learn:

• How Ross transitioned from corporate SEO to launching Siege Media
• Early lessons from the Penguin update and the link building pivot
• The risks, rewards, and mindset needed to build an agency from scratch
• What it’s really like being “the boss” (hint: not always glamorous)
• How Siege built a full-service, in-house video content studio
• The strategy behind their high-performing YouTube channel
• SEO content that actually drives ROI—without chasing vanity metrics
• Career lessons, mentorship, and agency hiring mistakes

If you’re running an agency, building your SEO career, or thinking about launching a video strategy—this episode is packed with real talk, tested strategies, and a ton of heart.

Sponsored by Moving Traffic Media

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