Halfway through a two-year engineering degree, Ross suddenly realized… crap, I don’t think I want to be an engineer. What do you do when you don’t really know what to do? Keep moving forward. I love how just by taking steps, Ross wound up at just the right place at the right time. And in an interesting twist, all the identities and skills he picked up along the way wound up being major assets to his new direction. Listen now to find out how to roll with your ever-changing identity as an entrepreneur. 

Can’t-Miss Moments From This Episode:

• “Oh, $h!t. This is marketing” — the epiphany Ross and I both had when we realized we already had the skills to do something neither one of us had gone to school for. What skills of yours are waiting for that “aha” moment?
   
• Trolling for fun and profit: how Ross and I bonded over our early “forum warrior” days, getting into fights with strangers on the internet.  
   
• Bad news: creativity is NOT a divine muse who comes down from the ether to bestow its blessing upon you. Ross and I go deep into what creativity is and isn’t (good news: if you think you aren’t creative, you can LEARN to be creative)
   
• Knowing all the things isn’t a thing: why you don’t actually need to know everything there is to know about running a business before you get started (plus Ross has a handy framework to help you figure out which skills to invest your time in and which ones to hire out)
   
• One weird way to reframe your relationship with building good habits. I loved the way Ross approaches habit-building in a way that gets it to really stick. 

This one is jam-packed full of advice (and book recommendations!). Don’t miss out - listen now!

Ross’s Bio:

Ross O’Lochlainn is a former engineer-turned-marketing strategist who runs Conversion Engineering — a company that helps education entrepreneurs sell more programs without relying on the launch model.

Resources and links mentioned:

• Ross’s site
• The 4 Hour Work Week by Tim Ferriss
• The Well-Fed Writer
• On Writing by Stephen King
• Atomic Habits by James Clear
• Who Not How by Dan Sullivan

Come kick ass with me:

• Permission to Kick Ass website
• Angie’s Facebook Page

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