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In this episode, Nate discusses the (rOS)™ program and kicking things off with the first pillar, the Vision Pillar, and why it is so important to operate a successful business.  He hones in on the questions around, who is your ideal client, what is your core focus, and how would identify your niche?  

Nate wants you to get audience-specific, in your market, by identifying:

• What your area of expertise is (waterfront condos, new developments, luxury properties over 2 million, land purchases, etc.) ?
• Who you are offering your services to?
• Who will identify with your passions and interest?
• Who will benefit most from your level of service? 
• Who will naturally connect with your brand with the least resistance?

Nate recommends reading Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller 

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