First-generation cattle farmer Russ Uselton joins the show to break down the realities of today’s beef cattle market, the pressures facing modern farmers, and what it takes to build an operation from the ground up. Drawing on both his firsthand experience and his leadership as Region II Federation Vice President for the National Cattlemen’s Beef Association, Russ explains why strong advocacy for agriculture is more critical than ever and how producers can help shape the future of the industry.