For 40 years the Optimara Group has called downtown Nashville home. The horticulture company is known for their beautiful African Violets. Optimara is deeply established in Nashville now, but the family owned business started in Germany in the early 1900's. On this episode of Root of The Matter we talk with Optimara Group President, Reinhold Holtkamp, about his family's business story & about what's kept it going all these years.