With a summer full of superheroes and superhero merchandising ahead, Lexi Walters Wright chats with Amanda about the challenge of getting through a supermarket or a Target without accumulating a cart-full of pricey licensed items that really do not have superpowers no matter how much your kid believes. They talk about the lesson kids learn about advertising when the branded stuff disappoints and the financial challenge of finding the name-brand stuff your kid just has to have, and recommend these sites for parents fighting the good fight against licensed everything:

+ Campaign for a Commercial-Free Childhood+ Commonsense Media+ Center on Media and Child Health

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