How does an organization build on the success of a highly successful first-year gala? 

In today's episode, I talk with Shanna Schanen, Co-Founder of the Round Top Film Festival, and Round Top Film Festival Board Member Shonnery Pettit to talk about the second annual Round Top Film Festival Gala.

The smallest incorporated town in Texas, with approximately 90 residents, Round Top is well known for its annual antique markets. To further establish Round Top as a cultural destination, Shanna launched the Round Top Film Festival with a highly successful first year slate that was fueled by their highly successful kickoff gala that successfuly drew film patrons from around Texas.

Shanna and Shonnery provide countless valuable insights on a range of topics including how to use a gala to help build buzz for a festival, tips on drawing people from multiple markets for your gala or signature fundraising event, the importance of having a strong gala committee to from year one, and so much more. This is one episode you will definitely not want to miss.