In this roundtable episode, we discuss the recent ad campaign from Procter & Gamble about "toxic masculinity" and the complex reaction it has generated. 

Most importantly, we discuss what the creative, advertising, and marketing agency role should be in advancing conversations about modern social movements.

Our panelists include Kari Olivier, co-founder of Jute Creative; Jen Maxwell-Muir, founder of Maxwell PR; and Peter Mitchell, chairman and chief creative officer of Marketing For Change.