In this week's roundtable discussion, Jason and Chris discuss the IHOP / IHOB branding campaign; Ogilvy's brand refresh, and changes in the B2B marketing industry, with a focus on employer branding.

Episode 62 - Roundtable: IHOP, Ogilvy and Employer Branding

A podcast about the unique creative process of designers. Each episode, we'll speak with a world renown graphic designer, and dissect one singular project of theirs. We'll hear about how the project started, learn about the artists creative process, and hear fascinating behind-the-scenes stories of struggles and how the project came together. Dissection is produced and presented  by JK Design, a design studio in NYC.

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Anne Jordan designs book covers and other graphic objects. She works in collaboration with her husband Mitch Goldstein to explore the intersection of typography and materials. They are based in Rochester, New York, USA.

Anne earned her BFA in Graphic Design from Rhode Island School of Design, and her MFA in Design/Visual Communications from Virginia Commonwealth University, School of the Arts. She has taught graphic design at Maryland Institute College of Art and Virginia Commonwealth University.

In this episode we speak with Anne about the cover design of 'The Woman Who Read Too Much'

Episode 68 - Anne Jordan

Hinterland is a New-York based multidisciplinary design studio that creates branding for print, digital and physical environments, as well as publication design for books and magazines. In this episode we speak with Scott Buschkuhl about the SVA 2016 Senior Library book.

Episode 67 - Hinterland

Andy Chen and Waqas Jawaid are partners at Isometric, a visual identity and graphic design consultancy that specializes in print, digital, and exhibition design. Based in New York City, they collaborate with cultural institutions, businesses, and nonprofits to reinvent the way they present themselves visually and strategically. Isometric also works with a variety of organizations that represent marginalized and underserved populations, including civilians in zones of conflict, subjects of human trafficking, and more. They believe in design that transcends existing expectations by challenging cliches and stereotypes in visual culture. In this episode, we speak with Andy and Waqas about the branding and environmental design they did for the Princeton University Fields Center.

Episode 66 - Isometric

In this roundtable discussion, Jason and Chris discuss the pro's and con's of open source branding and crowd sourced branding. Examples discussed include Mozilla, Firefox, Gap, and the 2020 Tokyo Olympics.

Episode 65 - Open Source Branding

Keira Alexandra started her career at the seminal design studio M&Co., founded by Tibor Kalman, followed by creative director positions at MTV and Sundance TV. She has taught in the graphic design graduate program at Yale since 1999 and frequently lectures about design. Kiffer Keegan began as a cinematographer and motion designer. Before becoming a partner at Work-Order, he worked as senior designer at Comedy Central and as lead designer and animator for over a dozen major luxury and media accounts, from Acura to HBO. In this episode we’ll speak with Kiera and Kiffer about the rebranding of The Huffington Post that their studio did last year.

Episode 62 - Roundtable: IHOP, Ogilvy and Employer Branding

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