84. Roundtable: Rebrands, Kayne West & Walmart?!

In this episode we are unpacking fashion used in rebrands with two entities as a case study. Joy was very overwhelmed with the imagery and implications of the two topics today. These entities are very well known around the United States and the world. We are, of course, talking about Kanye West and Walmart.

Image: Top, photograph by Liam Macrae; bottom, courtesy of engadget.com.

Sources:

Kanye West Joe Budden podcast https://www.youtube.com/watch?v=p5eWehA8XwQ

https://blavity.com/6-reasons-why-kanye-wests-new-cult-i-mean-church-is-cause-for-pause

https://www.bet.com/style/living/2019/04/15/everything-we-know-about-the-church-of-kanye.htmlDonda’s House rebrand https://consequenceofsound.net/2018/06/kanye-dondas-house-rebrand-name-change/Changing his name to Ye https://www.vulture.com/2018/09/kanye-west-changes-his-name-to-ye.html

The “phenomena” of the rollout https://www.youtube.com/watch?v=j6QoArHPYBk

The rebrand wouldn’t be complete without an acceptance from Vogue Magazine: https://www.youtube.com/watch?v=QaZ93sibpk0

Walmart

https://en.wikipedia.org/wiki/History_of_Walmart

Walmart History 1990-2001: https://www.youtube.com/watch?v=R1D4rfS6Y28

One of the creepiest ads I have ever seen, move over original Ronald McDonald: https://www.youtube.com/watch?v=eubieKer2to

2012 student blog post about past rebranding of the company https://imcclass.com/2012/09/20/walmart-a-rebranding-genius/

The “name change” https://news.walmart.com/2017/12/05/walmart-changes-its-legal-name-to-reflect-how-customers-want-to-shop

Logos https://www.brandchannel.com/2017/12/06/walmart-wal-mart-corporate-rebrand/

Walmart acquiring and pushing Jet.com in major markets (NYC) https://www.forbes.com/sites/andriacheng/2018/09/13/walmart-jet-redesign-new-york/#47ff3cf416f9

Positioning themselves as more American than Amazon/ the battle to unseat Amazon https://www.businessinsider.com/walmart-is-rebranding-itself-as-the-most-trusted-company-in-america-as-amazon-increasingly-becomes-a-villain-2019-2

Their facebook page: https://www.facebook.com/walmarthttps://www.thezoereport.com/minimalist-trends-were-trying-this-spring?utm_source=facebook&utm_medium=pros&utm_campaign=fbsales

Commercial with Pharrell: https://www.ispot.tv/ad/IW1g/walmart-style-your-way-song-by-pharrell-williams

Find us here:

Website: www.unravelpodcast.comPatreon: www.patreon.com/unravelpodcast

PayPal: www.paypal.me/unravelpodcast

Instagram: @unravelpodcast

Twitter:@unravelpodcast

Facebook: www.facebook.com/unravelpodcast/

Pinterest: Unravel: A Fashion Podcast www.pinterest.com/afashionpodcast/

Stitcher: www.stitcher.com/podcast/unravel-podcastWaller Gallery Website www.wallergallery.com/ 

Waller Gallery Instagram: @wallergallery

Jasmine's Nicaragua Instagram: @recuerdosdenicaragua