Today’s episode features brothers Eric & Jeff Rosenthal of ITSTHEREAL, influential voices for over a decade in hip-hop media as interviewers, sketch writers & actors, rappers, and more — now with their ten part podcast series The Blog Era, tracking the years between mixtapes and streaming when independent writers and publications held the reins of the music industry — introduces artists from Drake to Kendrick Lamar, Kid Cudi, Nicki Minaj, and J Cole to name a few! We talk through ITSTHEREAL’s history in this industry and how they’ve stayed consistent for over a decade, what they learned from over 500 hours of interviews for The Blog Era, the process of producing a narrative podcast, and more. Plus we play tracks from Matt Miggs & City James and Life of Thom & Iman Nunez.

NOT 97 9.8 also features a snippet of our sit down with Reggie Becton, talking through his latest release Sadboy Vol. 1.

Art: Michael Brennan

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