Route marketing and sales are two distinct aspects of the business process in disaster restoration, each playing a crucial role in the overall success of a company. I often hear from route marketers that they are in sales – and that’s not correct. While both are important components, it's necessary to understand that they each serve different purposes and require their own unique strategies to be effective. In disaster restoration and mitigation, route marketing and sales differ in their objectives, target audiences, and the type of interactions each one requires.