#265 Routine // Jake Rhodes - Improving Your Day By Simplifying Your Morning Routine

Matt sits down with Routine co-founder Jake Rhodes. Routine makes daily supplements to help you get into your routine, develop healthy habits, and start the day off right. Jake might be what you would call a serial entrepreneur but, of his colorful career of building businesses, Routine is something that particularly hit home for him and his co-founder and wife, Erin Rhodes. They didn’t have to dig too deep. It started by simply looking at their daily routine and just asking the simple question of ‘how can we make this better?’  The answer was taking something that they did every day, that was simple, that primed them to start the day off right and simplify it. For Erin and Jake and many many people hydration is exactly that; more specifically, hydrating with the concoction of lemon juice, apple cider vinegar, and Himalayan sea salt. This might seem like a simple recipe on its own but,, when you introduce the chaos and unexpected turns of life getting in the way, it can be harder to keep up with the routine. That’s exactly what Jake and Erin sought to remedy in creating Routine. Taking these simple yet extremely impactful rituals like hydration and fueling up and making them simplified, streamlined, and bulletproof when life gets a little hectic. Moreover, creating a product that is healthy, natural, and a better take across the board on a tried and true ritual that can have such a positive impact on how your day unfolds. In this episode of Built On Passion Jake Rhodes shares his experience in creating his flagship product the mourning routine, how, and the ‘how’ and ‘why’ behind starting Routine.