Richard Bullwinkle, Chief Evangelist of Macrovision (soon to have a name change to Rovi), speaks with InteractiveTV Today [itvt] editor-in-chief, Tracy Swedlow, about their new digital media guide platform code named "Liquid" and about their rebranding process. Read our daily news at http://itvt.com and find out about our conferences and how to upload your own information, screenshots, profile and much more at our site.