Sign up to save your podcasts
Or
Share Rovio CTO Kieran O'Leary on engagement, retention, and winning for over a decade
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Rovio CTO Kieran O'Leary on engagement, retention, and winning for over a decade
How do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade?
No-one knows how better than Rovio.
Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry Birds app was launched in 2009, hit over two billion downloads by 2014 and spawned multiple movies plus app spinoffs. Angry Birds 2, launched in 2015, has over 100,000 players who have been playing the game for more than six years.
In this episode of CleverTap Engage, we chat with Rovio chief operating officer Kieran O'Leary. He’s been the director of growth, VP of marketing, left marketing at Outfit7 and Gameloft, and kicked off his career at Ubisoft and IBM. He shares his insights on mobile engagement, mobile retention, the interplay between engagement and retention, and how Rovio has been incredibly successful at getting and keeping players.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Winning in mobile
1:44 Irish or French?
2:26 How to stay on top
3:59 Acquisition versus retention
5:45 Good engagement vs bad
8:46 When do you cut your losses?
10:33 Why Rovio bought Ruby Games
12:28 Key ingredient for mobile success
13:46 What can brands learn from game publishers?
View all episodes
By John Koetsier & Peggy Anne SalzHow do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade?
No-one knows how better than Rovio.
Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry Birds app was launched in 2009, hit over two billion downloads by 2014 and spawned multiple movies plus app spinoffs. Angry Birds 2, launched in 2015, has over 100,000 players who have been playing the game for more than six years.
In this episode of CleverTap Engage, we chat with Rovio chief operating officer Kieran O'Leary. He’s been the director of growth, VP of marketing, left marketing at Outfit7 and Gameloft, and kicked off his career at Ubisoft and IBM. He shares his insights on mobile engagement, mobile retention, the interplay between engagement and retention, and how Rovio has been incredibly successful at getting and keeping players.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Winning in mobile
1:44 Irish or French?
2:26 How to stay on top
3:59 Acquisition versus retention
5:45 Good engagement vs bad
8:46 When do you cut your losses?
10:33 Why Rovio bought Ruby Games
12:28 Key ingredient for mobile success
13:46 What can brands learn from game publishers?