Roxane Herricks of La Crosse-based Authenticom joined to talk about the company's new charitable initiative called AuthentiCares. Herricks, first, talks a bit about what it is that Authenticom, located downtown, does. After that, we got into AuthentiCares, its virtual food drive to help families effected by the Maui fires and other ways the company is helping within the La Crosse community. Authenticom is located in the Doerflinger building on the corner of Fourth and Main streets.

 

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