Welcome to Lady Startup the show where female entrepreneurs share the ups and downs of building an empire.
Rachel Corbett's guest today is the Founder of Sweaty Betty PR, Social Union, Pixie’s Bows and Ministry of Talent, Roxy Jacenko.
Roxy started her first business at the ripe old age of 24 and quickly turned it into one of Australia’s most well-known and successful PR agencies, Sweaty Betty.  She’s also built a personal brand that’s resulted in lucrative endorsement deals as well as most of her life being played out in the public eye.
So how did she go from a receptionist at a fashion label to one of Australia’s most well-known entrepreneurs?
Listen to find out...
CREDITS:
Guest: Roxy Jacenko, Founder of Sweaty Betty PR
Host/Executive Producer: Rachel Corbett, Founder of PodSchool
JOIN THE LADY STARTUP COMMUNITY:
Subscribe to the LadyStartup newsletter at our website... https://www.ladystartup.com.au/
Check out amazing female entrepreneurs or get your business featured on the LadyStartup Instagram page... https://www.instagram.com/ladystartups/
Meet like-minded women in our Facebook Group... https://www.facebook.com/ladystartups/
Find more episodes of this and other Mamamia podcasts here... https://www.mamamia.com.au/podcasts/
Love the show and want to tell us about it? Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

Roxy Jacenko: Sweaty Betty PR

Do you have dreams of owning your own business or you just want to take a peak behind the curtain to see how other people have done it? Then join us as we sit down with some of the most inspiring and successful female entrepreneurs to discover how they built their businesses from the ground up.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

We're dropping in your feeds with a special bonus episode! 
We learnt so much from each of our guests this season on Lady Startup Stories, so we wanted to put together our top 5 lessons and build a framework for getting started in business.
Today, we’re going over the most practical tips of the season and diving into some of our favourite moments with each of our incredible lady startups. 
SUBSCRIBE: 
Subscribe to Mamamia
Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
CREDIT 
Host: Elfy Scott
Producer: Cassie Merritt
Audio Production: Madeline Joannou
THE END BITS:
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

Starting A Business? These Are The Top 5 Things You Need To Know

Have you ever had a brilliant idea that you thought could change the world? But inevitably due to life and circumstance, it stayed just that - an idea?
Enter lady startup Kristy Chong, who turned her game-changing concept into a multi-million dollar reality. She’s the founder of Modibodi, the company that has been redefining the way we think about period products since 2013.
This week, Kristy sits down with Elfy to share her story, from launching the business to selling it for millions and using her success to empower other female-founded, purpose-led businesses. This is a story about paying it forward and the powerful ways entrepreneurship can not only disrupt the industry but become a catalyst for social change.
This episode of Lady Startup Stories is made in partnership with Airbnb.
SUBSCRIBE: 
Subscribe to Mamamia
THE END BITS 
Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
CREDIT 
Host: Elfy Scott
Guests: Kristy Chong
Producer: Cassie Merritt
Audio Production: Madeline Joannou
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

Creating Modibodi: Kristy Chong’s Million-Dollar Idea

At twenty-nine, Jennifer Jones was on top of the world. She was the managing director of Diesel and spent her days overseeing a $40 million dollar brand account. But one week before her thirtieth birthday, she quit. 
Flash forward a decade or two and she's the creative mind behind Bondi cult-favourite ceramics and homewares brand Jones & Co.
This week, Jennifer (JJ) sits down with Elfy to lift the lid on her biggest career wins and mistakes as well as why quitting her day job was the best thing she ever did. 
This episode of Lady Startup Stories is made in partnership with Airbnb.
SUBSCRIBE: 
Subscribe to Mamamia
THE END BITS 
Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
CREDIT 
Host: Elfy Scott
Guest: Jennifer Jones
Producer: Cassie Merritt
Audio Production: Thom Lion
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

How Jennifer Jones Left Corporate And Created Her “Dream Life”

Laura Thompson & Sarah Sheridan didn’t intend to build a fashion brand. But with a knack for marketing and a fire in their bellies to make a difference in the world, they created Clothing The Gaps.

Their dynamic fashion label aims to challenge racial stereotypes, promote cultural awareness, and start conversations about reconciliation.

This week, Laura and Sarah sit down with Elfy to discuss how their purpose drives profit - not the other way around - and the core reasons behind their success.
This episode of Lady Startup Stories is made in partnership with Airbnb.
SUBSCRIBE: 
Subscribe to Mamamia
THE END BITS 
Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now.
CREDIT 
Host: Elfy Scott
Guests: Laura Thompson & Sarah Sheridan
Producer: Cassie Merritt
Audio Production: Thom Lion
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

How Two Public Health Workers Launched A Clothing Label

Melanie Grant's story starts 12 years ago when she opened her first clinic in Sydney, called Melanie Grant Skin. Since then, her business has expanded all over the world, with clinics in Melbourne, Los Angeles, a residency in Paris, and plans of expanding into the UK.

She transforms the skin of celebrities, models and A-listers alike. But even beyond her star-studded client list, Melanie has built a fiercely loyal global following of people who just love her clinics.

Today, Elfy's sitting down with Melanie to find out how Melanie Grant Skin got to where it is today. Melanie shares the secrets at the core of her business model that helped her cut through the noise of the skincare industry and propel her to international success.
This episode of Lady Startup Stories is made in partnership with Airbnb.
SUBSCRIBE: 
Subscribe to Mamamia
THE END BITS 
Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now.
CREDIT 
Host: Elfy Scott
Guest: Melanie Grant You can check out Melanie's book here.
Producer: Cassie Merritt
Audio Production: Thom Lion
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

Roxy Jacenko: Sweaty Betty PR

Download our free app to listen on your phone