Under New Management

Roy Chua: Culture and Creativity


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Mike interviews Roy Chua about how cultural tightness and cultural distance affect creativity. In a study of hundreds of contests on an international crowdsourcing platform, Roy and his colleagues looked at who entered and won these creative contests. They found that people from tight cultures–cultures where norms are strong and people are punished for … Continue reading "Roy Chua: Culture and Creativity"
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Under New ManagementBy AOM OB Division