I was introduced to Roy Osing by The Globe and Mail Leadership lab in early 2016.  Roy published an intriguing article about strategy execution - a sweet spot of mine.  We connected and I quickly convinced him to join my podcast series.

Roy is a leading executive in Canadian business and a recognized blogger, speaker, seminar leader, business consultant, educator and personal coach, Roy Osing’s career spans over three decades of singular achievement.

We talked about organizations that are successful and survive versus the ones that struggle, hang on and eventually fail.

Roy's recent book is titled "Be Different or Be Dead."