With the rise of Amazon as the world's most popular e-commerce site and its purchase of Whole Foods, brands everywhere are scrambling to keep up, grocers in particular. 

We sit down with Senior Principal Branko Prebanda and discuss how retailers are innovating to keep customers in their stores. From Walmart to Kroger to Aldi, it has become vital for brands to step up and change their business models before they are left in the dust. 

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