This episode features a conversation with Ru Keenan, a final year undergraduate student on the BA (Hons) Fine Art course at Cardiff School of Art & Design, about their final year research which aims to identifying strategic marketing techniques to successfully grow an art career

In conversation with Ru are Dr Martyn Woodward and Chris Dennis

If you would like to follow up on some of the ideas discussed in this episode you may find the following resources interesting: 

• de la Puente, G. (2021) ‘The impact of using Social Media As An artist’. Available Here. 

• Jackson, G. and Ahuja, V. (2016) ‘Dawn of the digital age and the evolution of the marketing mix’, Journal of Direct, Data and Digital Marketing Practice, Available at: https://doi.org/10.1057/dddmp.2016.3. 

• Murphy, B. and Thompson, N. (2020), Navigating the Art World: Professional Practice for the Early Career Artist, Delphian, Sydney. 

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