From stone fruit to apples, Rubens Technologies is empowering fruit farmers to fetch the top dollar for their premium products, using AI prediction technology. 

Understanding and assessing fruit quality in a more timely, and far less intrusive way – is the solution Daniel Pelliccia, the CEO and Co-Founder of Rubens Technologies, has been testing vigorously and is ready to take to market.

Combining a hand-held scanner with machine learning analytics, users can scan fruit pre- or post-harvest and obtain real-time information that will help future-proof market outcomes and dictate quality downstream. 

Here Megan Woodward chats with Daniel about their insightful pilots in Australia and Southeast Asia and what’s next for the successful agritech startup.